Buying billboards in China are striking a blow against shark fin soup!

Last year, WildAid had 200 billboards in Beijing for 3 months. In a survey, 19% of Beijingers responding remembered having seen the boards and 82% of those people said they would stop or reduce their consumption of shark fin soup. Imagine the power of 1000 billboards for an entire year. This campaign works and your billboard will have an impact!

The billboards are part of a broader shark fin soup campaign in China and will reinforce the message of television public service announcements, also featuring Yao Ming. They will direct viewers to the web site where they will learn about the environmental and health dangers of shark fin soup. At the web site, they will be invited to take a pledge promising to halt their own consumption, and be able to access campaign materials directed at restaurants, businesses, and those planning weddings.

Time is running out for sharks. Let's stop the problem at its source. Take action now. Your billboard will make sure the citizens of Beijing and Shanghai see this important message every day.

For more information on how you can get involved with the campaign, see the Shark Savers Group.