Bite Back UK

BITE-BACK IN SIXTY SECONDS... Right now shark, marlin, swordfish, monkfish and orange roughy are being threatened with extinction. Consumer demand for these species has outstripped supply and now these increasingly rare fish are being killed faster than they can reproduce. However, there is only one reason why this catastrophic situation remains uncurbed because people continue to buy these fish. When we stop buying these fish, they'll stop killing them.

Without change, we are either participants or witnesses to an underwater genocide fuelled purely by greed, ignorance and ambivalence. In fact not since the height of the ivory trade in the early 1980s, when 200 elephants were being killed each day, has the planet known of a killing spree so senseless and unnecessary. Please help halt this ugly situation by supporting Bite-Back in its campaign. WHAT CAN YOU DO? 1. Send the Bite-Back email to the identified supermarkets demanding that they stop selling these increasingly rare and exotic fish. 2. Print out and present the Bite-Back leaflet to restaurants and retailers to inspire and encourage change. 3. Boycott these outlets and tell them your reasons. 4. Ask your friends to stop buying these fish. 5. Join this group, visit and invite your friends to visit: http://www.bite-back.com