Academy's Month of Recognition:
Recognition for:
Halting the sale of shark fin soup & cartilage capsules in major UK retailers
Purpose of Achievement:
To stop the supply & demand of shark fin products in major restaurants & retailers
WHAT'S THE SCOOP?
After a year-long relentless campaign, Graham Buckingham is proud to announce that Holland & Barrett, the country's largest chain of health foods stores, will stop selling shark cartilage capsules. It is the latest big business to bow to pressure from Graham's organisation, Bite-Back in their pioneering email campaign and helps take the team's ambition to make Britain 'shark-free' another step closer to reality.
In total, more than 3,000 supporters sent Bite-Back campaign emails directly to Holland & Barrett's head office requesting the item to be discontinued.
Next Ambition(s):
To stop the 70 restaurants supplying shark fin soup in Chinatown, London.
Help Wanted:
Petition with Bite-Back to help stop the supply and demand for endangered animals in the UK.
Pioneer's Message to Academy Members:
"Bite-Back's pioneering marine conservation initiatives are delivering real, measurable results to supporters and the diving community. We're proud of the breakthroughs and hope that our supporters recognize the role they played in this victory." - Graham Buckingham
Dive Certification:
Open Water Scuba Instructor